Our Story

Established in July, 2007 www.pastelpink.com.au is an Australian shopping website offering 'luxe' products for baby, mother and home. We cater for mums who want the best for their babies.
When I was setting up www.pastelpink.com.au my main focus was to provide a service to new mums in regional and remote areas of Australia. Often those in regional areas are unable to access some of the wonderful gifts and baby products that city dwellers have at their disposal.
Now, thanks to Pastel Pink and online shopping, sourcing the best for your baby is easy.
This is a website where you not only serve the needs of your newborn baby, but you can find something for another sibling, as well as treating yourself to some accessories or something for the front room, and all on the one site! Wow!

If a gift is what you are looking for, this is the site where you will find something.
We all enjoy retail therapy and the thought of having a product delivered to your door beautifully gift wrapped, is always exciting even if we've treated ourselves.
The gift wrapping is our point of difference when you purchase from the Pastel Pink website.
Even better, it's free!
Just remember to ask for this in the box provided at the checkout.

I am passionate about shopping, buying, selling and all things retail.
Setting up my own website was a natural progression of this.
I have had many years of retail experience and have used this knowledge to source products for the Pastel Pink website.

I hope you enjoy browsing the different categories and trust that you will find the Pastel Pink experience hassle free and you will bookmark us and return again often.
At Pastel Pink we  encourage you to give us your feedback, and let us know if the service was to your expectations.

Enjoy shopping!

Warm wishes,